A few years back, a new buzzword surfaced in the real estate industry: “resimercial.” It describes residential agents who dabble in the commercial space, and vice versa. By toggling back and forth between RPR® Residential and Commercial, you can access different features and elevate your capabilities.
The first step is to go the RPR website, and if you haven’t already, create an account. The default setting is “Residential;” however, click on the “Commercial” text link in the upper right, and everything will turn commercial red. (Here’s a quick video on how it’s done.)
Here’s how one side can assist the other. Perhaps you have a client who wants to reside in a low-traffic area or is curious about how much traffic there is in their potential new neighborhood.
Simply log in to RPR, click the “Commercial” tab, then do a search for the area by zip code. This will bring up the “Search Results” page. Then hit the “Map View” tab (it’s right under the RPR logo). A map will pop up, and within the map area is a tab labeled “Traffic.” Click it, then proceed to check the boxes for the annual average daily traffic (AADT), which is the total volume of vehicle traffic on a highway or road for a year divided by 365 days. Here’s a link that explains this process in more detail: http://blog.narrpr.com/commercial/traffic-count-data/
Use Heatmaps to Farm
Want to raise awareness of your brand, capture leads, earn referrals and gain listings? Try farming, also known as geographical prospecting. Taking advantage of both RPR Residential and Commercial can make it easier.
Here’s how Residential users of RPR can use RPR Commercial to get started with lead farming. Let’s say you want to create a farming area for high-income earners. Toggle over to RPR Commercial and access the Thematic Map by selecting “Go To Maps” from the homepage. Enter your local area and choose “Demographic Indicators” and then “Average Household Income.” Use any of the map-drawing tools to define an area and then save that area. Then, toggle back over to RPR Residential and use that saved area to do a search for residential properties that haven’t sold in the last (enter your amount here) years.