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Striking Gold in the Lead Generation Game

Homes.com’s Local Connect Program Ups the Ante for One Ohio Real Estate Professional

For Tonya Snyder, a simple stroke of luck led her to Homes.com while exploring lead-generation platforms during the first few months of her real estate career.

Snyder, a REALTOR® with RE/MAX Alliance in Dayton, Ohio, has made Homes.com her self-proclaimed “secret weapon.” In fact, she’s managed to keep her exclusivity on the platform in her market—as well as her success using Homes.com’s Local Connect program—under wraps and out of the watchful eye of other real estate professionals in her area.

She’s also finding herself so busy that in the last month alone, she completed three deals on leads that were all generated due to her strategic Homes.com presence—and, as of press time, she’s got two more poised to close.

“Our market in the Dayton area is like a lot of other areas of the country: inventory-poor with lots of buyers. But I haven’t slowed down one bit,” says Snyder, who recently celebrated two-and-a-half years in the industry.

“Being a new agent, I didn’t have a large number of clients I could depend on for referrals, so I began exploring several of the lead-generation programs out there to see what worked and what didn’t,” recalls Snyder. “I stopped at Homes.com because they appeared to provide the greatest value.”

As evidence of that value, Snyder notes that in 2018, she spent less than $3,000 with Homes.com for leads in zip codes that were mostly rural, with fewer homes per square mile, while her colleagues were prospecting in neighborhoods closer to urban centers.

But it was Snyder who seemed to strike gold.

“I spent around $2,500 with Homes.com and closed 20 houses,” she says.

Snyder also taps her Homes.com representative for help projecting where the next hot crop of prospects might be, in addition to which zip codes may drop.

Currently, Snyder has a line on Homes.com leads from 15 zip codes in her area, and because they’re relatively sparse in terms of population, she’s the sole Homes.com agent serving a good number of them.

“A colleague of mine ran the numbers for me and I paid around $119 per deal on the leads I closed through Homes.com last year, and my ROI was nearly $2,300 for every dollar I spent, which we don’t even talk about around the office,” jokes Snyder. “When agents in the business ask me what my secret is, I tell them to go out and explore the programs themselves to find the right one.”

Compared to her first year as an agent when she sold 38 homes, Snyder upped her game and closed more than 50 in 2018.

“And 20 of those I got from Homes.com.”

For more information, please visit marketing.homes.com. 

John Voket is a contributing editor to RISMedia.

The post Striking Gold in the Lead Generation Game appeared first on RISMedia.

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