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Staying Current in a Shifting Market

Evans_FredIn the following interview, Fred Evans, sales associate with RE/MAX Gold Coast REALTORS® in Ventura, Calif., discusses education, the local market, marketing and more.

Region Served: Ventura County, Calif.
Years in Real Estate: 33
Number of Offices: 5
Number of Agents: 250
No. 1 Tip for New Agents: Prospect every day, with no excuses. Call a minimum of five people every single day.

How do you stay flexible and current in an ever-shifting landscape?
There’s so much information available these days that I’m constantly reading up on industry and market changes, as well as taking classes offered by the company. We have access to some of the best training courses through RE/MAX University. If you want to learn anything about real estate, no matter the subject, there’s a course available. My team of agents and I are going after buyers, so we need to constantly hone and update our skills in that area. I’m constantly trying to stay up-to-date with new systems for attracting clients, which is instrumental in regards to staying current.

How do you stay in touch with your clients?
Automated follow-through systems are key when it comes to helping you stay in touch with your customers—without them even knowing it’s automated. We use quite a few systems to stay in touch, and RE/MAX has great programs to do just that.

What are some of the current trends you’re experiencing in your local market, and how are you and your team adapting to meet them?
In our local market, baby boomers are coming to Ventura County for retirement. Many are planning to retire out here, so they’re buying second homes or rentals to rent until they’re ready to retire. We’re catering to the 55-plus market, as that’s a big part of our business right now.

You utilize Homes & Land as part of an integrated marketing strategy that includes print publications. How does this benefit you?
I’ve been working with Homes & Land my entire career, which spans over 30 years, so it’s clearly beneficial. The leads generated from Homes & Land are especially helpful because their listings are syndicated to over 20 real estate websites and portals. We get leads from all over the world now. I’ve been very fortunate to close on great sales from leads they’ve given me.

For more information, please visit www.homesandland.com/benefits.

Eisenberg_Zoe_60x60Zoe Eisenberg is RISMedia’s senior content editor. Email her your real estate news ideas at zoe@rismedia.com. For the latest real estate news and trends, bookmark RISMedia.com.

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