Vitals: Revelation Real Estate
Years in Business: 14
Size: 1 office, 800 agents
Region Served: The Phoenix Valley
2018 Sales Volume: $1,712,908,622
2018 Transactions: 5,766
Real estate has been instrumental in Angela Fazio’s life. Not only did she meet her husband, Chuck, in the industry, but the pair have been among the nation’s top agents. Together, Angela and Chuck founded Chandler, Ariz.-based Revelation Real Estate, now ranked No. 110 in closed residential transactions in RISMedia’s 2019 Power Broker Report. Here, Fazio shares what makes the firm unique…and successful.
Characterize your marketplace over the last year.
Angela Fazio: Our market was really good in 2018. To tell the truth, every year we’ve been open, we’ve grown in both good markets and bad. We’ve been able to help thousands of agents excel, and we’ve had the privilege of reinventing ourselves many times over as we grow and serve others.
What makes your company unique?
AF: We run several businesses all under one roof. We have the real estate office, a real estate school, a bar/café and a co-working and event center—and we’ll soon open The Forum Business School. We use our beautiful facility to help our agents foster their relationships with their clients. We have live music on the patio and entertainment like UFC fights and murder mystery dinners so that agents can invite their clients, show off their office and build relationships.
Describe your relationship with your agents.
AF: Our focus on building relationships and encouraging our agents is something we’ve always done. Not only are we passionate about serving our agents, but we also have an unusually large staff that is passionate, as well. We not only train our agents in real estate, but we have sessions like Monday Morning Mindset to build them up as people. We also have business training that helps them. We’re committed to constantly improving and surrounding ourselves with like-minded people.
How much emphasis do you put on training for your agents?
AF: Our training, for both experienced and new agents, is exceptional—and while I know a lot of people might say this, I know it’s true for us. Our training’s practical and timely, and we engage the agents. We’re consistently introducing relevant information for agents to apply directly to their business. Having the co-working environment also helps because it’s such an impressive space that clients immediately feel a stronger sense that they’re working with the right person.
Do you put that same drive into technology?
AF: I wouldn’t say we’re the industry leader in technology, but we’re certainly not antiquated. We have excellent tools for efficiency, and tools and training that enable our agents to offer calls to action and added value to attract the attention of their buyers and sellers. We do have our own internal MLS, which allows our agents to advertise pre-listings amongst one another before releasing them to the other agents in town. We do a lot of cross sales in-house.
What most attracts agents to your firm?
AF: We have a strong reputation, so we attract agents organically. Our offerings are so great that once people hear about us, they often want to join. In addition, we have a full-time recruiter that I would venture to say is the best in the industry. Not only is she passionate, but she’s also great at building relationships. We don’t, however, hire just anyone. It’s also helpful that we run a real estate school because we have hundreds of pre-licensees going through our school.
Keith Loria is a contributing editor to RISMedia.